BrightTower Advises B2B Media and Events Company Bisnow in Sale to Axel Springer
Axel Springer formed Brew Media Group by acquiring Bisnow and combining it with Morning Brew to accelerate growth and innovation in media and events.
- On March 3, 2026, Axel Springer acquired Bisnow, a commercial real estate media and events business backed by The Wicks Group, announcing from New York that Bisnow will join Morning Brew Inc. inside the newly formed Brew Media Group.
- Amid AI-driven shifts, the deal pairs live events and journalism with digital newsletter strengths, and the combined group will pursue U.S. targets, the release states.
- Robert Dippell will lead Brew Media Group while remaining CEO of Morning Brew Inc., and Bisnow's executive team, including CEO Gregg Mayer, will remain in place as Axel Springer supports growth.
- BrightTower, an adviser, advised on the sale and listed Christie Haselton as contact, focusing on M&A, capital raising, and debt markets.
- Bisnow, founded 2005, has built a deeply engaged global commercial real estate audience through news, live events, and targeted B2B solutions, hosting over 400 events across 47 markets.
13 Articles
13 Articles
Axel Springer has bought Bisnow, a B2B platform from the USA. A lot of money is likely to have flowed: One speaker called the deal a "significant transaction".
B2B platform reaches more than 1.7 million subscribers and hosts more than 400 events each year
BrightTower Advises B2B Media and Events Company Bisnow in Sale to Axel Springer
NEW YORK, March 3, 2026 /PRNewswire/ -- Axel Springer has acquired Bisnow, a leading commercial real estate media and events business, backed by The Wicks Group, a New York City-based private equity firm. Since 2005, Bisnow has built a deeply…
Axel Springer has taken over the US platform Bisnow, which strengthens its business with news and events for the real estate industry.
Axel Springer Forms Brew Media Group with Acquisition of US CRE Platform Bisnow
German media group Axel Springer has acquired Bisnow, a commercial real estate media and events company headquartered in the US. Bisnow, founded in 2005, operates a global platform of news, live events, and targeted B2B solutions, hosting more than 400 events annually across 47 markets in the US, Canada, the UK, Ireland and the Netherlands. The company has built a reputation for combining journalism with professional networking within the commer…
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