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Bridging the Action-Awareness Gap: Trip.com Group's 2024 Sustainable Travel Consumer Report Insights - PressReach

Summary by pressreach.com
Gap between awareness and action among travellers for sustainable travel Around 54.7% of respondents seek access to sustainable options when booking online Gen Z’s attitudes toward sustainability highlight greater need for motivation and targeted engagement SHANGHAI, Oct. 13, 2024 /CNW/ — Trip.com Group, a leading global travel service provider, reveals that while sustainability awareness is rising among travellers, there remains a gap between …
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