Brave's shift to AI-focused infrastructure and transactional economy could redefine digital interactions, impacting user engagement and token value.
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Brave is gradually phasing out BAT reward ads by the end of 2026 with Roadmap 4.0; lost rewards are being replenished through revenue-funded buybacks and AI agent payments.
Brave wants BAT to move from rewarding advertising attention to facilitating payments from AI agents, search services and compensations to creators. BAT 4.0 Roadmap proposes new products and possible repurchases of token, along with the gradual withdrawal of today’s reward-generating ad units, according to information reported on the plan.