Brands turning strength into action pull ahead in Interbrand's Best Global Brands 2026
Hyundai’s brand value reached $25 billion as Interbrand credited stronger vehicles, electrification and software-defined vehicle investments.
- On Wednesday, Interbrand named Hyundai Motor the 29th most valuable brand in its 2026 Best Global Brands report, with brand value reaching $25 billion, up two places from a year earlier.
- Investments in physical artificial intelligence and software-defined vehicles, combined with global marketing campaigns like 'Next Starts Now,' drove the automaker's brand value growth.
- Hyundai Motor President and CEO Jose Munoz credited 17 consecutive years of growth to customer trust earned by teams and dealer partners worldwide.
- While the automotive sector experienced its toughest year, Hyundai outperformed competitors like Toyota and Tesla by offering clearer propositions despite broader industry decline.
- Greg Silverman, Global Director of Brand Economics at Interbrand, noted that highest-growing brands make 'Iconic Moves' into new arenas, with AI remaining the biggest value driver.
18 Articles
18 Articles
Hyundai Motor announced on the 28th that it ranked 29th overall in the "Best Global Brands 2026" selected by global brand consulting firm Interbrand, with a brand value recognized at $25 billion (approximately 33.5 trillion won). It was ranked 4th in the automotive brand category. This marks the first time Hyundai Motor has entered the top 20 overall in Interbrand's brand rankings, and 200
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Brands turning strength into action pull ahead in Interbrand's Best Global Brands 2026
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(Seoul = Yonhap News) Reporter Jang Ha-na = Hyundai Motor's brand value in the '2026 Global 100 Brands' announced by global brand consulting firm Interbrand...
Hyundai ranks 29th in Best Global Brands 2026
Hyundai Motor Company has secured the 29th position in Interbrand’s Best Global Brands 2026 ranking, with its brand value reaching US$25 billion. The company also climbed two places to rank fourth among automotive brands, up from sixth in 2025. The latest recognition marks 17 consecutive years of growth in Hyundai Motor’s brand value, reflecting its […]
Hyundai ranks No. 29 in Interbrand Best Global Brands
Hyundai Motor Company has been ranked No. 29 in Interbrand’s ‘Best Global Brands 2026’ report, with a brand value of USD 25 billion. Among automotive brands, Hyundai moved up from sixth in 2025 to fourth this year. Its brand value has now grown for 17 consecutive years. The company credits the rise to a stronger […] The post Hyundai Motor ranks No. 29 in Interbrand’s Best Global Brands 2026 first appeared on MediaBrief.
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