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Brands Pulled Back From the Metaverse. E.l.f. Cosmetics Found a Generation Still Living There

The new Express Your e.l.f. experience lets users build beauty-inspired avatar looks with digital items designed by the brand.

Summary by Inc.
The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

5 Articles

LondonWorldLondonWorld
+2 Reposted by 2 other sources
Center

e.l.f. Cosmetics has launched a new virtual styling experience Gen Zs will love (aff)

e.l.f. is giving beauty fans a new way to experiment with their style online from virtual makeovers to digital fashion.

·London, United Kingdom
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Yorkshire PostYorkshire Post
Center

e.l.f. Cosmetics is bringing its beauty looks to the virtual world with a new ZEPETO experience

e.l.f. is giving beauty fans a new way to experiment with their style online from virtual makeovers to digital fashion.

·Leeds, United Kingdom
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Inc.Inc.
Center

Brands Pulled Back From the Metaverse. E.l.f. Cosmetics Found a Generation Still Living There

The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

·New York, United States
Read Full Article
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Inc. broke the news in New York, United States on Monday, October 19, 2026.
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