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Brands can’t choose their customers. So what happens when extremists wear their clothes?

Summary by KIFI
When right-wing protestors took to the streets of London in September, the turnout was one of the largest in decades. More than 110,000 people showed up to rally against immigration, many carrying flags of England and Britain as they scuffled with police. But alongside the Union Jack and St George’s Cross, another symbol was unexpectedly visible: the logo belonging to the Italian fashion brand Stone Island.

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Brands can’t choose their customers. So what happens when extremists wear their clothes?

When fashion and politics collide, the result is complicated.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Wednesday, October 15, 2025.
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