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Spider-Man: Brand New Day Looks Set for an Enormous Opening Weekend at the Box Office, but Will It Beat Avengers: Endgame?

The Sony and Marvel Studios sequel has surpassed $50 million in previews, setting a new studio record and fueling forecasts above $200 million.

  • Spider-Man: Brand New Day secured $72 million in preview ticket sales on Thursday, setting a new record for any domestic film in Hollywood history and surpassing the $60 million Thursday preview record held by 2019's Avengers: Endgame.
  • This debut outstrips the $50 million in Thursday previews earned by Spider-Man: No Way Home in 2021; the $225 million production aims to boost a domestic box office currently 16% behind 2019 pandemic-era levels.
  • Starring Tom Holland and Zendaya, the film holds a 98% audience approval rating on Rotten Tomatoes with a 90% critic score, signaling sustained franchise appeal despite broader superhero fatigue concerns affecting other MCU films.
  • Analysts project an opening weekend between $260 million and $300 million, though Sony suggests a more conservative $190 million to $195 million estimate; the film lacks IMAX support as Universal's The Odyssey claims those screens.
  • The theatrical industry anticipates this release will provide momentum heading into the fall season, with The Hunger Games: Sunrise on the Reaping, Dune: Part Three, and Avengers: Doomsday scheduled for later release.
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World of Reel broke the news on Friday, July 31, 2026.
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