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Box Launches New Visual Identity; See Logos Since 1861 - 09/11/2026

Summary by UOL
New version keeps the X blue and orange, but changes the design of the letters and updates the colors

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New version keeps the X blue and orange, but changes the design of the letters and updates the colors

·São Paulo, Brazil
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Lean Right

Treated as a state secret since October 2024, the new brand of the Federal Economic Box was launched on Monday (9). The announcement was made by the bank's dome to employees, and from now on the new brand must already become part of the identity of the application and some agencies. Exclusive material for subscribers. To have full access, access the link of the subject and register.

·Rio de Janeiro, Brazil
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State Bank updates logo, typography and colors for the first time since 1997, in addition to planning a unified application and network reforms.

Brand maintains traditional elements and has gradual application until 2030

The Federal Economic Box presented on Monday (9) a new visual identity. The change is the first major update of the...

The Federal Economic Box released a new visual identity, the first rewording of the brand in almost 30 years. According to the company, it is part of a repositioning process of the brand. The previous version was released in 1997. It went through color and shading adjustments in 2005 and 2017, but it kept the typography. The new logo starts to use a typography called unipass, in which capital letters and tiny letters appear at the same time. Dev…

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Globo broke the news in Rio de Janeiro, Brazil on Monday, November 9, 2026.
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