Bose CEO Lila Snyder on the fight for high-quality audio

What happens to Bose when headphones become AI?

Snyder on the company’s move into luxury audio, licensing the Bose brand, and what happens to great sound in the AI era.

Bose CEO Lila Snyder on the fight for high-quality audio

Today, I'm talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose - it's one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both car audio and noise-canceling headphones. Lila was last on the show about four years ago, and since then she's dramatically rearchitected the company. The focus o…