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BODYBAR Pilates Disrupts New Year Resolution Culture by Launching "Reform the Rules" Campaign
BODYBAR Pilates challenges traditional fitness norms with a 90-day class challenge and flexible membership offers to promote long-term Pilates practice.
- On Jan. 1, 2026, BODYBAR Pilates announced the 'Reform the Rules' campaign from Fort Worth, Texas, giving members the freedom to choose New Year offers.
- The brand's 2026 mission is to redefine Pilates as challenging, empowering and accessible, with Kamille McCollum, chief brand officer, president and co-founder, saying 'At BODYBAR Pilates, we're not here to push perfection'.
- Two member options anchor the campaign: 20% off first month CHEERS! in January or complete 36 classes in 90 days to earn the 5th month free, with workouts designed for all fitness levels using Reformer Pilates.
- The company approaches 18,000 members and 73 studios nationwide, with plans to open at least 70 more studios, offering opportunities for entrepreneurs and prospective franchisees.
- Industry data shows Pilates grew nearly 40% since 2019, rising from 9.2 million to 12.9 million participants, as BODYBAR Pilates invites people to join a movement that reshapes fitness goals.
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Total News Sources12
Leaning Left2Leaning Right0Center7Last UpdatedBias Distribution78% Center
Bias Distribution
- 78% of the sources are Center
78% Center
L 22%
C 78%
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