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BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’

  • BMW's new EV technology features a component called the "Heart of Joy," designed to enhance driving dynamics and efficiency, according to company officials.
  • The Vision Driving Experience produces around 13,269 lb-ft of torque and showcases improved stability features.
  • CEO Frank Weber noted that the Heart of Joy reflects BMW's commitment to driving pleasure in an electrified future.
  • The new ECU system facilitates better performance and recuperation, marking a shift in BMW's electrification strategy.
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The driving feeling of the new e-cars should stand out clearly from the competition from autumn onwards – with an optically inconspicuous box full of electronics that was named "Heart of Joy"

·Vienna, Austria
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bimmerpost.com broke the news in on Sunday, February 16, 2025.
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