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BMW Uses A Toyota-Looking 1990s AI Car To Call Out 'Boring' Cars

Summary by Motor1.com
BMW's latest global marketing campaign features a mysterious 1990s-looking AI car labeled 'boring.' Here's why the unusual Instagram post is getting attention.

9 Articles

Lean Left

The 1990s Toyota Corolla has found itself at the center of a controversy over car design after BMW called it “boring” in an Instagram post. The German brand placed an image of the 1991 Corolla next to the front of the new BMW X5, but the reaction from users didn’t quite match BMW’s expected comparison. The first image shows a car without a badge that looks like a seventh-generation Toyota Corolla E100. The model was produced between 1991 and 199…

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BMW Calls Toyota Cars Boring, Netizens React BMW used a picture of a 1990 Toyota Corolla to highlight the design of its new X5....

The seemingly pointless post has the commenters tearing the BMW apart. But there's more to it than that.

BMW wanted to promote its BMW X5 based on throwing a free dart at a 30-year-old Toyota Corolla, something that didn't go very well.

BMW's provocation against a 1991 Toyota Corolla has ended up turning against him, with hundreds of users defending the Japanese classic and criticizing the new X5.

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Carscoops broke the news on Monday, November 2, 2026.
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