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Blue Cross and Blue Shield of Louisiana says new brand strategy, logo show commitment to state

Summary by BRPROUD
BATON ROUGE, La. (BRPROUD) -- Blue Cross and Blue Shield of Louisiana launched a new brand strategy aimed at showing the company's commitment to the state and its customers. Louisiana Blue is the new brand, according to an announcement made on Monday, Aug. 5. The rebranding includes an updated logo, website URL and corporate email addresses. “Throughout this past year, it has been made clear how important Blue Cross and Blue Shield of Louisian…
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