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How Different Generations Shop for Sales Specials

Summary by IT-Online
A recent global Kaspersky survey highlights that Gen Z finds sales offers through creators and social media (48%), while Boomers prefer search engines (38%) and brand websites (39%). The survey shows how far apart the generations have drifted, and why scammers now follow both paths – from deepfake sellers on TikTok to phishing emails targeting […]
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Gen Z discovers offers mainly through creators and social media (48%), while Boomers prefer classic search engines (38%) and brand websites (39%), according to Kaspersky research.

How different generations search for deals? Kaspersky global research reveals online habits and fraud risks through AI.

Discover more articles in search results Add ot.gr to Google According to a Kaspersky study, with this year's seasonal sales approaching, Gen Z discovers offers mainly through content creators and social media (48%), while Boomers prefer classic search engines (38%) and brand websites (39%). The findings highlight …

Younger consumers are finding deals mainly through creators and social media, while older ones are sticking to more traditional ways, according to new research from Kaspersky.

According to Kaspersky’s research, Gen Z discovers deals primarily through creators and social media (48%), while Boomers prefer traditional search engines (38%) and brand websites (39%). The findings highlight the significant differences in the purchasing habits of different generations, as well as the way in which fraudsters adapt […] The article Bloggers, AI and email: How different generations search for deals, according to Kaspersky researc…

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Ελεύθερος Τύπος broke the news on Tuesday, November 10, 2026.
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