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Israeli Soldier Uses Blindfolded Palestinian to Promote Brand

The army said it viewed the incident gravely after the image sparked backlash online and led to the reserve soldier’s suspension.

Summary by The New Arab
An Israeli Instagram page has sparked anger on social media after it shared an image of a soldier using a detained, blindfolded Palestinian father to advertise its jewellery business. The Instagram page, named ‘Shilo_Jewelry’, published on Friday the image of a Palestinian man, with his hands tied and crouched down on a sofa. In his hands is a piece of paper on which the soldier appears to have written the business’s social media handle. "This s…

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The soldier, who serves in the Samaria Military Police, photographed the detainee while he was handcuffed, with a blindfold, while holding a sign advertising the jewelry business of that reserve soldier. The photo, which was posted on the business's Instagram, was quickly distributed around the world and was used by pro-Palestinian and anti-Semites, who chose to present it as a case study for IDF activity in Judea and Samaria. The IDF said: "We …

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Middle East Eye broke the news in London, United Kingdom on Friday, April 3, 2026.
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