‘NBA On Prime’ Is a Game-Changer On the Sports Landscape

‘NBA On Prime’ Is a Game-Changer On the Sports Landscape

Amazon Prime Video's debut brings the NBA into the digital-first era.

'NBA on Prime' studio show debut features LED court demonstration

The NBA on Prime made its debut on Friday night, showing off a fancy studio and a star-studded cast on the pregame show ahead of a Prime Video NBA doubleheader. Studio host Taylor Rooks was joined by analysts  Dirk Nowitzki, Steve Nash, Blake Griffin, and Udonis Haslem. The ‘NBA on Prime’ is officially here. #NBA pic.twitter.com/WOl8JkrEHC — Awful Announcing (@awfulannouncing) October 24, 2025 The Prime Video Thursday Night Football broadcast g…

How Prime Video Is Reimagining NBA Coverage for the Streaming Generation

The new NBA on Prime studio isn’t just a set; it’s a showcase of tech-powered storytelling designed to bring fans closer than ever to the game while enjoying it from the comfort of their homes. Prime Video officially unveiled its NBA on Prime studio at Amazon MGM Studios in Culver City. Built to blur the lines between studio and stage, the space is part newsroom, part arena, and part entertainment hub. The premiere brought together a stacked lin…

Blake Griffin Opens Up On Current Clippers Relationship, New NBA on Prime Deal

Former Los Angeles Clippers big man Blake Griffin is joining Amazon's team for NBA on Prime, and will be in studio to talk hoops weekly.