US EditionTom Steyer Spends Over $115 Million in California Governor's Race
AdImpact says Steyer has spent or booked over $115 million on ads, but he has not broken away in polling.
- Billionaire Tom Steyer has spent or booked over $115 million in advertising for California's governor's race, outspending his nearest Democratic rival by nearly 30 times across broadcast, cable, and radio.
- The race remains fluid following former U.S. Rep. Eric Swalwell's abrupt withdrawal, as California's primary system allows only the top two vote-getters to advance to the general election regardless of party.
- Despite the spending surge, Steyer has not broken away from the field in recent polling, prompting veteran Democratic strategist Bill Carrick to suggest that if initial ad rounds fail to move voters, subsequent efforts likely will not.
34 Articles
34 Articles
Billionaire Tom Steyer’s spending binge dwarfs rival campaigns in California governor’s race
Data compiled by advertising tracker AdImpact show Steyer has spent or booked over $115 million in ads for broadcast TV, cable and radio — nearly 30 times the amount of his nearest Democratic rival.
Tom Steyer Spends $115M in California Governor Race
LOS ANGELES, California — Billionaire Tom Steyer has poured more than $115 million into California’s governor’s race, dominating the airwaves but failing so far to secure a decisive lead in polling. Steyer’s campaign spending across broadcast, cable, and radio advertising is nearly 30 times greater than that of his closest Democratic rival. The heavy investment has saturated major media markets like Los Angeles, where his ads focus on lowering c…
Associated Press News
Billionaire Steyer's spending binge dwarfs rival campaigns in California governor's race
In the wide-open race for California governor, billionaire Tom Steyer is on a spending binge. The hedge fund manager-turned-liberal activist is using his personal fortune to saturate TV screens and mobile phones with advertising.
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