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Big Ten Leaders Approve a Rule Limiting Schools' Involvement in Setting up Third-Party NIL Deals

The conference said the move covers 16 schools and $49 million in NIL payments as it awaits new federal rules.

  • On Wednesday, Oct. 28, the Big Ten instituted league-wide rules limiting member schools' involvement in name, image and likeness deals in preparation for the anticipated passage of the federal Protect College Sports Act.
  • Pamela Whitten of the Big Ten Council of Presidents and Chancellors stated it is "imperative our member institutions can begin to plan, budget and build their rosters" approximating the act's economic structure for a smoother transition.
  • The Big Ten limits its 18 schools to approximately $49 million total, comprising $27.5 million for third-party agreements and $22 million in direct revenue sharing, with escalating financial penalties imposed for violations.
  • Athletes remain free to pursue NIL opportunities independently, though member schools must still comply with existing NCAA rules and College Sports Commission policies regarding valid business purposes and compensation ranges.
  • The bipartisan Protect College Sports Act passed the Senate on September 28 and now awaits a vote in the House of Representatives, scheduled to reconvene on November 9.
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11 Articles

Lincoln Journal StarLincoln Journal Star
+3 Reposted by 3 other sources
Center

Big Ten institutes $49 million NIL cap in anticipation of Protect College Sports Act

The Big Ten instituted league-wide rules limiting league members in their involvement in name, image and likeness deals "in preparation for the anticipated passage of the Protect College Sports Act."

·Cherokee County, United States
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NewsdayNewsday
+3 Reposted by 3 other sources
Center

Big Ten leaders approve a rule limiting schools' involvement in setting up third-party NIL deals

The Big Ten is limiting its schools' involvement in arranging third-party NIL agreements in anticipation of passage of a bill in Congress that would regulate college sports.

·Melville, United States
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Cecil Daily broke the news on Wednesday, October 28, 2026.
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