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Big money can distort campaign reality
The ad uses restaurant and retirement imagery to accuse the Democrat of backing tax increases on tips, overtime and Social Security, the campaign says.
Byron Donalds' campaign released a television ad targeting Democratic gubernatorial candidate Jolly, alleging he plans to increase taxes on tips, overtime, and Social Security.
Ubiquitous across local airwaves, the spot utilizes a voiceover to frame Jolly's platform as a financial threat to working-class residents and seniors.
Featuring a restaurant server, a utility worker, and a senior-citizen couple, the ad attempts to personalize the alleged tax burden to resonate with specific voting demographics.
Campaign messaging frequently employs the repeated phrase "Jolly wants to tax you more" as a central tactic to sway voters through aggressive, negative branding.
As the gubernatorial race intensifies, candidates continue deploying high-frequency advertisements to shape public opinion, reflecting the high stakes of the upcoming election.