Published 1 month ago

Big brands could pivot easily if TikTok goes away. For many small businesses, it’s another story

Summary by Ground News

The U.S. House passed a bill that would mandate TikTok2s Beijing-based parent company, ByteDance, to sell its stake in the platform. Big brands that have relied on TikTok to reach younger consumers do not appear to be panicking as they wait to see what happens in Washington.

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Associated Press News

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands that have relied on TikTok to reach younger consumers do not appear to be panicking as they wait to see what happens in Washington. But they also have started planning. Some are retooling promotional campaigns that were originally intended just for TikTok. Many are testing alternatives and prioritizing work with influencers who have sizable followings on multiple social media platforms.

1 month ago·United States

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Hindustan Times

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

1 month ago·New Delhi, India

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abc News

Big brands could pivot easily if TikTok goes away, but small business may struggle

A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or face a nationwide ban

1 month ago·United States

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The Star Kuala Lumpur

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

If content creators and corporate executives made TikTok videos about the platform’s possible US demise, disco diva Gloria Gaynor’s I Will Survive could supply the soundtrack. Read full story

1 month ago·Malaysia

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KRDO

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

By HALELUYA HADERO and ANNE D’INNOCENZIO Associated Press NEW YORK (AP) — If content creators and corporate executives made TikTok videos about the platform’s possible U.S. demise, disco diva Gloria Gaynor’s “I Will Survive” could supply the soundtrack. Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs are bound to feel more pain …

1 month ago·Colorado Springs, United States

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KIFI

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

By HALELUYA HADERO and ANNE D’INNOCENZIO Associated Press NEW YORK (AP) — A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or face a nationwide ban. Big brands that have relied on TikTok videos to reach younger consumers do not appear to be panicking as they wait to see what happens. But they have started planning. Some are retooli…

1 month ago·Idaho Falls, United States

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Big brands could pivot easily if TikTok goes away. For many small businesses, it’s another story

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Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away, but small business may struggle

Big brands could pivot easily if TikTok goes away, but small business may struggle

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

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