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Beyond screens: Mercedes-Benz's new holographic heads-up display

Summary by Ars Technica
After pioneering the passenger screen, Mercedes has designs on the windshield.

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Automaker Mercedes-Benz wants cars to communicate with their surroundings through the car windows. Screens are being integrated into the rear side windows and the rear window. Mercedes believes this can make cars safer and more informative.

·Rotterdam, Netherlands (Kingdom of the)
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Mercedes-Benz is working on an alternative to huge screens in the car. In future, a new holographic display directly in the windscreen will provide information and entertainment without disturbing the classic interior design. (Read more)

A projector and special film allow you to view different information for driver and passenger, without traditional screens.

At my press trip to Stuttgart, Mercedes presented three technologies that give a completely new role to previously underutilized surfaces in cars.

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Ars Technica broke the news in Cambridge, United States on Tuesday, November 3, 2026.
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