Beyoncé and a New Class of ‘Hat Acts’ Are Helping Cowboy Core Ride Again

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Beyoncé and a New Class of ‘Hat Acts’ Are Helping Cowboy Core Ride Again

The Western revival is underway. After a decade of bro-country sounds and style, where 808s and baseball caps outnumbered steel guitars and Stetsons, country is looking west for a refresh. Record labels are signing artists like Ian Munsick, Catie Offerman, and Tyler Halverson, who grew up around horses and cattle. Festivals are being held on actual ranches. And stars are stepping out, hats to boots, in fresh-off-the-runway Western wear. Even so…