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Co-Founder for Ben & Jerry's Holds 'Free the Cone' Rally
Cohen said Magnum is stifling the brand’s activism and wants to sell Ben & Jerry’s to socially aligned investors.
- On Tuesday, Ben & Jerry's co-founder Ben Cohen rallied supporters at the site of the company's first Burlington scoop shop, urging parent company The Magnum Ice Cream Company to sell the brand to socially-minded investors.
- Cohen argues that Magnum is stifling the brand's social activism, stemming from legal disputes where board members accused the company of limiting their ability to support causes like racial justice and fair trade.
- Cohen, who dubbed the event "Free the Cone Day," estimates the brand is worth between $1.5 billion and $2 billion, arguing that restoring independence is essential to maintaining the mission established nearly 50 years ago.
- Magnum responded on Tuesday, stating Ben & Jerry's is "not for sale" and describing the ice cream brand as a "proud and thriving part" of The Magnum Ice Cream Company.
- Supporters fear the ongoing dispute threatens what has defined the brand for more than four decades, with Cohen warning that stifling the company's social mission destroys long-term brand equity.
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21 Articles
21 Articles
As Ben & Jerrys celebrated his "Free Cone Day" on Tuesday, one of the brand's co-founders was interested in another form of freedom.
·Montreal, Canada
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Coverage Details
Total News Sources21
Leaning Left8Leaning Right2Center9Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 42%
C 47%
11%
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