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Beloved Aussie fashion label to close after 26 years

Shona Thatcher said family commitments and a difficult commute drove the decision, while online sales will continue until the new year.

Summary by 7NEWS Australia
The founder has revealed why she’s decided to call time on her hugely successful business.

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Popular fashion label says it will close down after 26 years

The founder of an Australian fashion house known for its formal wear and bridal gowns has announced she is switching gears and shutting the brand.

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Herald SunHerald Sun
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Aussie fashion label closes after 26 years

Australian fashion label Shona Joy has announced it will close after 26 years in business.

·Southbank, Australia
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PerthNowPerthNow
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Aus fashion label announces shock closure after 26 years

The brand confirmed the news to staff on Monday.

·Osborne Park, Australia
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The West AustralianThe West Australian
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Aussie fashion label announces shock closure after 26 years

The brand confirmed the news to staff on Monday.

·Osborne Park, Australia
Read Full Article
7NEWS Australia7NEWS Australia
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Beloved Aussie fashion label to close after 26 years

The founder has revealed why she’s decided to call time on her hugely successful business.

·Australia
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Australian Financial ReviewAustralian Financial Review
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Shona Joy to close after 26 years for family reasons

No sale, no handover: owner Shona Thatcher is shutting down the business to focus on her young family.

·Sydney, Australia
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Australian Financial Review broke the news in Sydney, Australia on Monday, October 26, 2026.
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