Before pursuing a real estate deal, QUALIFY it first

Before pursuing a real estate deal, QUALIFY it first

In commercial real estate, not every opportunity is created equal. Some sparkle at first glance but fade with time. Others seem ordinary but blossom into career-defining deals. After decades in this business, I’ve learned that success often comes down to asking the right questions before diving in. That’s why I developed the QUALIFY framework. QUALIFY is an acronym — a checklist, really — designed to evaluate whether a prospect or assignment is …