Bahlsen Lowers Prices - and Wants to Be Feared

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Between claim and pressure: Bahlsen wants to be "feared" in the competition and to be "real sexy" for young talents. Expensive chocolate burdens the business, but the recipe is not shaken.

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aachener-zeitung.de

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aachener-zeitung.de

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Hannover (dpa) – The high chocolate prices have recently put a heavy strain on Bahlsen, a bakery manufacturer, and now there is a sense of relaxation. According to the company, the prices for selected products have been reduced compared to the retail trade. First price reductions are already visible in the retail trade. "Due to the strong increase in chocolate prices, we had to raise our prices because the proportion of chocolate in our products…