Hub: Samsung, LG Continue to Dominate; Roku, Amazon-Made TVs Growing in Popularity

Average U.S. Home Now Has Two Smart TVs

Top brands are Samsung and LG but Roku and FireTV are gaining market share as AI brings new hope for content discovery

Hub: Samsung, LG continue to dominate; Roku, Amazon-made TVs growing in popularity

The LG Channel 3.0 experience on a smart TV. (Courtesy photo) Most Americans have at least two smart TVs in their homes, and LG and Samsung remain the dominant brands in most households, according to new data released by Hub Entertainment Research. On Tuesday, Hub released its annual “Evolution of the TV Set” report, which found TVs manufactured by Roku and Amazon are starting to gain popularity with Americans thanks to their low price, native i…

New Study Paints Picture Of Smart TV Landscape

Hub Entertainment Research has released its 2025 “Evolution of the TV Set” study, painting a picture of the current TV landscape and revealing opportunities for brands looking to leverage gaps in the market. According to the study, US homes now own an average of two smart TVs, with the majority being LG and Samsung. Vizio and Sony make up a strong second tier, and Roku and FireTVs made some of the most significant growth over the last year. Roku…

Research: TVs becoming more than just for TV viewing

US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]