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Automakers are going big on in-car subscriptions. Are customers buying it?

  • An S&P Global Mobility survey found that only 68% of respondents are willing to pay for connected services in vehicles, down from 86% in 2024.
  • Ford Motor Co.'s semi-autonomous driving feature subscription costs between $650 and $900 per year after a free trial.
  • General Motors Co. projected revenue from its Super Cruise feature will exceed $200 million in 2025, as reported in recent earnings calls.
  • Stephanie Brinley noted that the subscription model is in its early stages, and consumer expectations regarding vehicle connectivity will continue to evolve.
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Winnipeg Free PressWinnipeg Free Press
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Automakers are going big on in-car subscriptions. Are customers buying it?

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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Automakers need to convince their customers to subscribe. The post Automakers rely heavily on embedded subscriptions appeared first on Les Affaires.

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  • 78% of the sources lean Left
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, July 25, 2025.
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