Australian Open taps Adobe for AI and martech lift

Australian Open taps Adobe for AI and martech lift

Tennis Australia has signed a sponsorship deal with Adobe that will see the technology giant focus on building event experiences with marketing and AI tools.The announcement:The Australian Open and Tennis Australia today announced a landmark multi-year partnership with Adobe, naming the global technology leader as the Official AI Marketing and Creativity Partner.Enjoying Mumbrella? Sign up […]

Australian Open serves up AI revolution in pursuit of global growth

Tennis Australia has struck a multi-year AI partnership with Adobe to transform the Australian Open from a three-week event into a year-round global business.

Australian Open and Tennis Australia Announce Partnership with Adobe - Ministry of Sport

Tennis Australia has secured a partnership with global technology leader Adobe, designating the firm as the Official AI Marketing and Creativity Partner of the Australian Open.