Audi converts owner's manual into story collection, via Penguin Random House and Ogilvy

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Independent: Diversified Communications

Audi converts owner's manual into story collection, via Penguin Random House and Ogilvy

Vehicle provider Audi, with the help of Ogilvy and Penguin Random House, has transformed its owner’s manual into a story collection, ‘Novelas de Manual’, to get customers to read it. The announcement: To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Owner’s Manual, for many years. On the other hand, and to be honest, it is a book that few peo…