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Asus and Gigabyte Just Made Your Next RTX 50 GPU Even More Expensive

The RTX 5090D V2 rose as much as $666, while Asus also canceled a $4,429 order after saying it could not supply the card at that price.

  • Asus and Gigabyte officially increased prices across their entire GeForce RTX lineup and AMD Radeon cards, following weeks of rumors regarding another round of hikes.
  • Ongoing DRAM and NAND memory shortages and surging costs prompted both companies to raise prices again, as the AI boom diverts memory production to data centers.
  • GeForce RTX models received channel price increases of $592 and $666 from Gigabyte and Asus, respectively, while entry-level cards climbed $74 to $104.
  • A buyer's $4,429 order for an Asus ROG Astral RTX was cancelled because Asus told Nvidia it could no longer supply the hardware at that price.
  • Legacy GeForce RTX cards received price increases of $44 and $141, and with market conditions worsening, the best time to buy was yesterday as tomorrow will be more expensive.
Insights by Ground AI

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Asus and Gigabyte have increased their sales prices for almost the complete Geforce and Radeon range in Chinese sales by an average of 20 percent in August. Such a round has not yet been confirmed for Germany.

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HardwareCooking broke the news on Tuesday, August 4, 2026.
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