Pay-I Rebrands as Ascerta and Raises $18M to Help Enterprises Track AI Business Value
The former Pay-i says its platform tracks AI cost, adoption and business value, and it reports a 47% improvement in ROI across customers.
- Ascerta, formerly Pay-i, announced an $18 million Series A round led by Dell Technologies Capital, bringing total funding to $22.9 million.
- Microsoft veterans David Tepper, Doron Holan, and Erik Winters founded the company in 2024, launching as Pay-i in May 2025 before rebranding to focus on the full lifecycle of enterprise AI value.
- Across customers, the platform improves return on investment for AI initiatives by 47%, while reducing agent launch times by 24% and cutting wasted AI spend by 86%.
- Ascerta works with customers including Atos and Wipro, integrating with major enterprise tools like Microsoft Copilot, Amazon Bedrock AgentCore, Salesforce Agentforce, GitHub Copilot, Claude Code, and Codex.
- The company will use the funding to scale its platform and go-to-market team, expanding into products like Atlas and Convoy to help enterprises optimize AI performance.
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Meet The Start-Up Pledging To Help Enterprises Unlock AI Value At Last
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Ascerta raises $18M to help enterprises maximize AI ROI
Ascerta Series A led by Dell Technologies Capital as it expands from AI cost management into Enterprise AI Management. Formerly known as Pay-i, the company gives CIOs, CFOs and AI leaders one system to measure what AI costs, how people use it and which initiatives are producing measurable business value.
Ascerta raises $18M from Dell to show which AI investments pay off
Enterprise AI has moved from experimentation to a material line item. Companies can count tokens, licenses, agent runs and lines of AI-generated code. Yet many still cannot answer the question that determines what happens next: which AI initiatives are actually worth scaling. Ascerta was built to give them that answer. The company formerly known as […] This story continues at The Next Web
Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value
Ascerta co-founders, from left: CTO Doron Holan, CEO David Tepper, and COO Erik Winters. (Ascerta Photos) Bellevue, Wash.-based startup Pay-i is rebranding as Ascerta and raising $18 million in new funding to expand its platform beyond AI cost tracking into measuring overall business ROI. The Series A round was led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV, Wipro Ventures, and existing backers. The fresh capital…
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