MacBook Neo Launches Apple Into a Cooler Era (With a Mascot?)

MacBook launch week deals: Up to $320 off Air, $200 off M5 Pro models, Neo from $569, more

Apple unleashed a collection of all-new MacBooks this week with pre-order deliveries landing across the country yesterday. But if you still have your eye on one, or are perhaps considering a previous model with a much deeper discount, there are some solid MacBook launch deals to be had right now – up to $320 off MacBook Air, $200 off MacBook Pro models, and more. Scope it all out down below. more…

Deals: MacBook Neo, MacBook Air, Studio Display XDR, more 9to5Mac

Today’s 9to5Toys Lunch Break is headlined by the MacBook launch week deals – up to $320 off Air, $200 off M5 Pro models, and more, but we have also spotted a chance to save some cash on the already affordable MacBook Neo from $569 as well. Amazon is now offering $100 off new 2026 Apple Studio Display XDR, we have this 1TB M3 iPad Air at a giant $350 off, and we also have a new Amazon all-time low on Neon Green Apple Watch Ultra Ocean Band. Head …

MacBook Neo Launches Apple Into a Cooler Era (With a Mascot?)

Apple kicks off its 50th year with a vibe that reminds us tech should be fun and colorful.

Mac Trade-Ins Surge Amid MacBook Neo Launch

Apple this week saw an unusual surge of Mac trade-ins amid the launch of the MacBook Neo. A reliable source speaking to MacRumors revealed that the quantity of Macs traded in at Apple retail stores this week increased over 100% compared to previous weeks, likely driven by demand for the MacBook Neo and M5 MacBook Air.

Mac trade-ins skyrocket over 100% as Apple customers rush to upgrade to MacBook Neo, M5 MacBook Air

MacBook Neo comes in four beautiful colors: silver, blush, citrus, and indigo. Apple retail stores are seeing an unprecedented boom in Mac trade-ins this week, with volumes surging more than 100% compared to recent averages. The catalyst? Massive demand for the breakthrough MacBook Neo, Apple's most affordable laptop ever starting at just $599, alongside the newly released M5 MacBook Air. Customers are primarily trading in older, entry-level Mac…