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As AI in politics becomes more common, here's how voters can stay vigilant
The Wesleyan Media Project tracked 220 AI-generated midterm ads as OpenAI opens an Election Operations Center to counter misinformation.
OpenAI confirmed on Wednesday it is launching an Election Operations Center this week to identify misinformation and combat potential abuse of ChatGPT, with plans first reported by Politico.
Spending on AI-generated political ads has surged to $137 million, according to Erika Franklin Fowler, co-director of The Wesleyan Media Project, which tracked 220 such ads earlier this month.
Most ads stem from Republican candidates and organizations, though stakeholders in both parties use AI; social media videos linked to Russia have targeted Democratic Senate candidates Sherrod Brown in Ohio and James Talarico in Texas.
According to the National Conference of State Legislatures, 31 states have enacted laws regulating deepfakes in political messaging, yet the United States lacks federal disclosure requirements.
Ari Lightman, a digital media professor at Carnegie Mellon University, advises voters to verify information independently as AI grows more sophisticated, while a Brennan Center report found OpenAI significantly improved protections against fake content.