Meta Platforms Inc. (NASDAQ:META) reportedly stands to gain significantly if TikTok, a popular social media platform, is banned from U.S. app stores this Sunday. What Happened: TikTok’s legal team warned that the app could “go dark,” cutting off access for existing users to view videos. Such a ban would significantly affect one of the largest social media platforms in the U.S., potentially freeing up billions in ad revenue and user engagement, a…

Benzinga

New York

United States

Mark Zuckerberg Stands to Gain From TikTok's US Ban: Analysis Shows Meta Could Reap Billions In Ad Revenue - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

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Meta and YouTube should be the biggest beneficiaries and win a lot if TikTok is banned in the USA on Sunday (19), top advertising executives say, as rival technology platforms prepare for a possible capture of users and sales.
Read more (01/17/2025)

Meta e YouTube devem ser os maiores favorecidos e ganhar muito se o TikTok for banido nos EUA no domingo (19), dizem os principais executivos de publicidade, enquanto plataformas tecnol�gicas rivais se preparam para uma poss�vel captura de usu�rios e vendas.
Leia mais (01/17/2025

EUA: Meta e Youtube terão salto de publicidade sem TikTok - 17/01/2025 - Tec

Grupo Folha

Brazil

USA: Meta and YouTube will jump in advertising without TikTok - 17/01/2025

It is possible TikTok may become inaccessible to American users this Sunday because of a tussle between the US government and TikTok. Now, tech giants like Instagram and YouTube are hoping to scoop these users if the app stops working in the US.

India Today

Living Media

India

TikTok ban in US? Instagram and YouTube hope to scoop TikTok users, tell employees to standby

Instagram announced a timely update to its video feature Reels this morning, alongside the news that the Supreme Court upheld the law that will ban TikTok

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TechCrunch

Verizon Communications

Instagram Reels adds new features as TikTok is banned in the U.S.

Instagram has just debuted two new features for Reels ahead of the imminent TikTok ban in the US. Here’s what’s new.

9 to 5 Mac

Instagram just gave Reels two new features ahead of imminent TikTok ban

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based feature...

MacRumors

Instagram Adds New Features to Reels as TikTok Ban Looms

Even if TikTok disappears from the U.S., advertisers expect short-form video demand to remain strong.

Adweek

Shamrock Holdings

Changes In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban

In a fortunate twist of fate, Instagram has just revealed the launch of two new features for Reels in the US starting today. Here are the specifics. TikTok’s availability in the US will officially end this weekend, and one of the platforms that stands to gain from this ban is Instagram. As potential new users flock to different platforms, Instagram is introducing two enhancements to Reels, which serve as its answer to TikTok’s short-form video f…

Digital Market News

Instagram Introduces Two New Features For Reels In Anticipation Of Potential TikTok Ban

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based feature that's modeled after TikTok. Going forward, there will be a new Reels feed that includes videos that your friends have liked or commented on, so you can see what your friends have watched and what they like. Your friends will also be able to see the videos that you have liked, which is something to be awar…

technewstube.com

What happens to $11 billion in annual US advertising dollars if TikTok is banned? That’s the question facing the digital marketing world as advertisers brace for the potential disappearance of the popular app.

Mark Zuckerberg Stands to Gain From TikTok's US Ban: Analysis Shows Meta Could Reap Billions In Ad Revenue - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

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