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Apple Now Inviting Media to October 28 'Launch Experience'

Apple may unveil a touchscreen MacBook Pro and other updates, with invites reportedly sent to selected media representatives.

  • Apple will host an event in Los Angeles on October 28 to unveil new hardware, according to Bloomberg's Mark Gurman, who reported the official launch details to media representatives.
  • New MacBook Pro models featuring OLED displays and touchscreen technology represent a significant design evolution for the MacBook lineup, whose current design has remained largely unchanged since 2021.
  • The event will also showcase a refreshed iMac and new iPad mini with OLED screen; reports suggest the touchscreen MacBook Pro will not be significantly slimmer than current models.
  • Adding a touchscreen to the MacBook Pro is intended to provide users flexibility for tapping and dragging, though some users question the utility, arguing existing keyboard workflows already enable efficient selection.
  • Apple stock recently rose by 4 per cent bolstered by strong revenue, while expectations suggest the new MacBook Neo could see price drops in India to Rs 67,490 as the company expands its product portfolio.
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[Digital Daily Reporter Kim Moon-ki] Apple is finally breaking the "no touchscreen" principle it has adhered to for over 16 years, dating back to the Steve Jobs era. The next-generation "MacBook Pro," featuring the first touchscreen and OLED display in Mac history, is expected to be unveiled at a private product launch event to be held in Los Angeles (LA) on the 28th. According to Bloomberg on the 15th (local time), Apple has begun sending invi…

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Macworld broke the news in San Francisco, United States on Wednesday, October 14, 2026.
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