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COO Exit Raises Questions About Apple Watch Future

CUPERTINO, CALIFORNIA, JUL 8 – Jeff Williams retires after nearly 30 years, with Sabih Khan named COO and Apple centralizing design leadership under CEO Tim Cook for the first time since iPhone launch.

  • Apple revealed that Jeff Williams, who currently serves as its Chief Operating Officer, plans to retire later this year, with Sabih Khan set to assume the COO role starting this month.
  • Williams's retirement follows a history of leadership changes since Jony Ive left Apple in 2019, creating ongoing restructuring in the design team.
  • Williams currently oversees Apple's design team, Apple Watch, and Health initiatives, while the design reporting will shift directly to CEO Tim Cook after his retirement.
  • Tim Cook commended Khan for his strategic leadership in developing cutting-edge manufacturing capabilities, and acknowledged Williams for her role in launching the Apple Watch and shaping the company’s health initiatives.
  • The transition places more design influence directly with Tim Cook, suggesting stable ongoing product pipelines, though it remains unclear who will oversee Apple Watch and Health going forward.
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Sabih Khan will replace Williams as director of operations, while Apple's design team will report to Tim Cook

·Bogotá, Colombia
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Apple no longer has a head of design for a long time. Now, after a change of personnel, responsibility is to change: directly to CEO Tim Cook.

·Germany
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MacRumors broke the news in United States on Tuesday, July 8, 2025.
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