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Apple’s 2026 NAND Costs Are Projected at $25 Billion Amid AI Demand

Summary by TokenPost
Cloud providers now buy roughly twice Apple’s NAND volume, while prices have climbed above 30 cents per gigabyte from about 5 cents in 2023.

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As NAND flash prices have jumped fivefold in the past year due to a surge in demand for artificial intelligence (AI) data centers, Apple’s negotiating power—which has leveraged its status as the world’s largest purchasing power to demand price cuts from suppliers—is weakening. Memory manufacturers have secured a favorable position in price negotiations as big tech companies such as Microsoft, Amazon, Meta, and Google have begun purchasing more N…

Apple has been able to impose long-term low purchase prices on NAND suppliers. Due to the high demand from AI data centers, conditions have changed – with consequences for the costs of iPhones and Macs.

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조선일보 broke the news on Thursday, October 29, 2026.
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