6 Things Apple Announced at Its Big March Event — the Full List, From the iPhone 17e to the MacBook Neo
The MacBook Neo starts at $599, half the price of the next-cheapest MacBook Air, using the A18 Pro iPhone chip and limited RAM to lower costs, Apple said.
- Apple unveiled the MacBook Neo, its new entry-level Mac laptop powered by the A18 Pro chip, with pre-orders open now and full availability starting March 11.
- Apple used a staggered press-release approach rather than one big livestream, spreading a three-day announcement campaign that launched its first new Mac laptop line since the 2015 plain MacBook amid AI-driven component-cost pressures.
- The Neo arrives with 8GB RAM, a 6-core CPU, 5-core GPU, and 16-core Neural Engine, offered in Silver, Indigo, Citrus, and Blush.
- Apple updated its MacBook Air and MacBook Pro lines, with Pro prices rising while the Air's starting price stayed steady amid component-cost pressures.
- Despite more powerful Pro silicon, Macs still lack broad game development support, while the M5 Pro and M5 Max replace efficiency cores with 'super cores' to boost performance.
19 Articles
19 Articles
The MacBook Neo and Everything Else Apple Announced This Week
In lieu of a polished livestream of a heavily produced, pre-recorded announcement of new stuff, Apple spread out a series of announcements across three days of press releases that culminated in small, invite-only events in a few different cities this week. The biggest news from all of that: The company rolled out its first new Mac laptop product line for the first time since 2015’s plain MacBook. The MacBook Neo is a $599 laptop that comes in mu…
Technology giant Apple can also be cheap - for its ratios: The MacBook Neo represents a new entry-level class and relies on colorful colors and a processor from the iPhone.
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