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6 Things Apple Announced at Its Big March Event — the Full List, From the iPhone 17e to the MacBook Neo

The MacBook Neo starts at $599, half the price of the next-cheapest MacBook Air, using the A18 Pro iPhone chip and limited RAM to lower costs, Apple said.

  • Apple unveiled the MacBook Neo, its new entry-level Mac laptop powered by the A18 Pro chip, with pre-orders open now and full availability starting March 11.
  • Apple used a staggered press-release approach rather than one big livestream, spreading a three-day announcement campaign that launched its first new Mac laptop line since the 2015 plain MacBook amid AI-driven component-cost pressures.
  • The Neo arrives with 8GB RAM, a 6-core CPU, 5-core GPU, and 16-core Neural Engine, offered in Silver, Indigo, Citrus, and Blush.
  • Apple updated its MacBook Air and MacBook Pro lines, with Pro prices rising while the Air's starting price stayed steady amid component-cost pressures.
  • Despite more powerful Pro silicon, Macs still lack broad game development support, while the M5 Pro and M5 Max replace efficiency cores with 'super cores' to boost performance.
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Technology giant Apple can also be cheap - for its ratios: The MacBook Neo represents a new entry-level class and relies on colorful colors and a processor from the iPhone.

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futurezone.at broke the news in on Wednesday, March 4, 2026.
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