US EditionApple turns 50, in a world it helped create
- On March 8, CBS Sunday Morning aired a report by David Pogue ahead of Apple's 50th anniversary on April 1, featuring an interview with Tim Cook and a retrospective on the company's first 50 years.
- On July 6, 1997, Steve Jobs, Apple co‑founder, returned to a company with three CEOs in four years and reduced the Mac product line from 70 to four models.
- Chiat/Day creative director Rob Siltanen proposed a black‑and‑white 'Think Different' spot featuring 17 figures, costing about $100 million and running five years; Jobs said, 'There was a purity about that I will never forget'.
- Cook frames Steve Jobs' principles as Apple's DNA and urges steady product improvement while developing a new approach to mark its 50th anniversary.
- Apple's influence remains, with David Pogue's book 'Apple: The First 50 Years' and the 'Think Different' campaign exemplifying its cultural impact and unique future.
14 Articles
14 Articles
Party of One: Tim Cook doubts Apple's 50-year-old DNA can be replicated
Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.Apple CEO Tim Cook - Image Credit: CBS Sunday Morning/YouTubeApple is fast approaching a big milestone, with it reaching its 50th anniversary on April 1. As part of the event's coverage, Apple CEO Tim Cook has sat down for an interview to discuss the company's existence and potential future.Speaking to David Pogue fo…
Apple turns 50, in a world it helped create
David Pogue, author of "Apple: The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others about the vision of Steve Jobs, and how the company's products and services have reshaped life, technology and culture in the 21st century.
Apple Teases 50th Anniversary Plans
In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. Cook's full remarks were shared by Bloomberg's Mark Gurman: I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment — 50 years. It's an extraordinary accomplishment.
Tim Cook on Apple's First 50 Years: Steve Jobs' DNA and a "Party of One"
In a little less than a month’s time, Apple will turn 50 years old. The company was founded on April 1, 1976, and in a recent interview with David Pogue, author of “Apple: The First 50 Years,” the company CEO Tim Cook reflected on the company’s upcoming 50th anniversary. Apple: The First 50 Years, and many more Speaking to Pogue as part of CBS’s “Sunday Morning” program, Cook reflected on the company’s journey of turning half-a-century old. As w…
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