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Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
Greg Joswiak said Apple is not threatened by OpenAI’s hardware plans and pointed to the company’s hardware-software-services integration as an advantage.
In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe".