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Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'

Greg Joswiak said Apple is not threatened by OpenAI’s hardware plans and pointed to the company’s hardware-software-services integration as an advantage.

Summary by MacRumors
In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe".

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MacRumors broke the news in Glen Allen, United States on Thursday, October 15, 2026.
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