Apple's ad Business Sets All-Time Record as Services Gains 10% to $31.6bn

Apple's ad business sets all-time record as Services gains 10% to $31.6bn

Services earned $24bn of Apple's $54.8bn gross profit as Maps ads reached US and Canadian firms. How far can ads carry growth that Apple now guides to 8-9%?

Apple says mobile gaming headwinds held App Store performance flat

Court rulings forcing Apple to open up its stores have also had an impact, says the tech giant. Services still hit a record $31.6bn in its Q4, but growth slowed from 15% to 10% in a year.

Apple Services Revenue Reaches $31.6B

On Monday, Apple reported that for the fiscal 2026 fourth quarter ended Sept. 26, 2026, its Services group — where revenue from advertising hides — rose 9.8% to reach $31.57 billion, a new record.

Apple Posts Record Quarterly Services Revenue at $31.6 Billion; Best Fiscal Year in History

Apple Nov. 2 reported record services revenue of more than $31.57 billion in its fourth quarter (ended Sept. 30), which is up 9.8% from revenue of $28.75 billion in the previous-year period. Services revenue includes sales of movies and TV shows on iTunes, the App Store, Mac App Store, Apple Music, Apple Pay, Apple TV, … Continue reading "Apple Posts Record Quarterly Services Revenue at $31.6 Billion; Best Fiscal Year in History" The post Apple …

Apple Services Revenue Hits Record $31.6B as Growth Slows

Apple Services revenue reached a record $31.6 billion in the September quarter, up 9.8% from a year ago, as per the latest update from Apple. Growth has stepped down through the year, from about 15% in the first half to... Read more at Apple Services Revenue Hits a Record $31.6 Billion as Growth Slows to 9.8%