Apple CEO Ternus Says Memory Price Hikes and Shortages Will Continue Into 2027

Apple CEO Ternus Says Memory Price Hikes and Shortages Will Continue Into 2027

During its fourth-quarter 2026 earnings call, Apple execs covered supply chain struggles, high memory costs and the role AI will play in future financials.

Apple Says Memory Costs Will Keep Rising, and It Won’t Rule Out More Price Hikes

Apple CEO John Ternus says memory costs will keep rising beyond December, and Apple wouldn’t say whether more price hikes are coming.

If you think MacBooks and iPhones are expensive now, just wait

Macworld Earlier this year, when other rival companies were slowly raising prices due to RAM and storage shortages, we praised Apple for keeping things steady, but when the price hikes arrived in June, they were brutal. Products released since then, including the iPhone 18 Pro and M6 Mac mini, have seen additional price hikes, and there are numerous clues that further price hikes are a distinct possibility. In an otherwise celeb…