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Gurman: Apple Considering a Broader Redesign of Its Smartwatch Lineup
- On September 8 or 9, 2026, Apple will launch the Apple Watch Series 12 and Apple Watch Ultra 4 alongside new iPhone models, with the watches featuring internal performance boosts but retaining familiar rectangular designs.
- Facing intense competition from screenless health trackers like Whoop and Oura, Apple's industrial design team is exploring a 'broader rethink' of its smartwatch lineup. This responds to the market's shift toward recovery-focused wearables.
- Beyond the Series 12 and Ultra 4, Apple may reintroduce a ceramic watch case later this year or in 2027. Both models receive their first meaningful performance bump in years, though they lack a complete design overhaul.
- Apple is considering new price tiers, weighing premium models above the current Apple Watch Ultra and Apple Watch Hermès versions while evaluating more affordable options below the Apple Watch SE. These moves aim to recapture growth across the wearables segment.
- Future designs under evaluation include round displays and screenless fitness trackers, which analysts describe as a 'revolutionary design change.' While Apple is 'determined to reinvent the lineup,' these radical shifts will 'take time' and remain long-term projects.
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46 Articles
46 Articles
Well, at last it seems that yes, years later Apple would be studying (at least that) a redesign of the Apple Watch to give it a circular screen and a look similar to that of a classic watch with dressings... The problem is that everything should be reconsidered in watches!
·Madrid, Spain
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Apple is looking for ways to renew its ‘smartwatches’ series, both at the design level, as well as services and experiences
Apple is considering a total revamp plan for its Apple Watch, but it's long-term
Coverage Details
Total News Sources46
Leaning Left6Leaning Right7Center8Last UpdatedBias Distribution38% Center
Bias Distribution
- 38% of the sources are Center
38% Center
L 29%
C 38%
R 33%
Factuality
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