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Apple Has Reportedly 'Stopped Work on the Vision Pro' — Here's What We Know
Apple is shifting engineers to Siri and smart-glasses projects after the $3,499 headset failed to revive demand, sources said.
- Apple has effectively halted development on the Vision Pro after the M5 model failed to revitalize interest, MacRumors reported. The company continues selling existing stock.
- Since its launch, the Vision Pro has struggled with low sales of around 600,000 units total, while customers criticized the $3,499 price tag and weight exceeding 1.3 pounds.
- In October 2025, Apple added an M5 chip providing a 120Hz refresh rate, 10 percent more rendered pixels, and around 30 additional minutes of battery life, yet the price remained $3,499 and consumer interest stagnated.
- With development halted, Vision Pro chief Mike Rockwell has been leading the Siri team since March 2025, with former team members redistributed across other Apple projects.
- Instead of pursuing virtual reality, Apple is developing smart glasses similar to Ray-Ban Meta, having tabled cheaper Vision Air plans last year due to power consumption constraints.
Insights by Ground AI
17 Articles
17 Articles
Vision Pro turned out to be a dead end, no one is working on its successor.
·Budapest, Hungary
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Apple has always been known for transforming whole markets with innovative products, but not every bet reaches the expected success. The end of Apple Vision Pro marks a rare moment of strategic retreat for Cupertino's giant. After the ambitious launch and the attempt to revitalize with the M5 chip, the mixed reality project failed to win enough traction between consumers and developers. The 2025 update brought relevant technical improvements, bu…
Coverage Details
Total News Sources17
Leaning Left1Leaning Right2Center2Last UpdatedBias Distribution40% Center, 40% Right
Bias Distribution
- 40% of the sources are Center, 40% of the sources lean Right
40% Right
L 20%
C 40%
R 40%
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