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Apple enlists veteran to help fix AI and Siri

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

Ad Fontes Media

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Bloomberg

Michael Bloomberg

The Vanguard Group

Howard Buffett

BlackRock

United States

Apple Enlists Veteran Software Executive to Help Fix AI and Siri

Apple wants to prioritize Siri and its in-house AI models, according to a leaked internal memo.

Tech Radar

Future plc

United Kingdom

Leaked memo may have revealed Apple's top two AI priorities in 2025

Image: Cath Virginia / The Verge Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea, Bloomberg reports. The company made a big splash about its AI / Apple Intelli…

The Verge

Vox Media

Apple makes a change to its AI team and plans Siri upgrades

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.Vorrath, a vice president in charge of program management, was moved to Apple’s artificial intelligence and machine learning division this week, according to people with knowledge of the matter. She’ll be a top deputy to AI chief John Giannandrea, said th…

NDTV Profit

Apple Enlists Veteran Kim Vorrath To Help Fix AI And Siri

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Techmeme

California

Sources: Apple moved Kim Vorrath, a company veteran known for fixing troubled products, to its AI group to help improve Siri and Apple Intelligence

Siri and Apple Intelligence are given access to all installed apps by default. Apple barely documents the function, which creates uncertainty.

Siri und Apple Intelligence erhalten standardmäßig Zugriff auf alle installierten Apps. Apple dokumentiert die Funktion kaum und sorgt so für Verunsicherung.

Siri lernt von Apps: Unklare Apple-Einstellungen lassen Nutzer im Dunkeln

Heise

Germany

Siri learns from apps: Unclear Apple settings leave users in the dark

With the iOS 18.3 release just around the corner, it won’t take long before we get the long-awaited Siri overhaul expected with iOS 18.4. However, with Apple Intelligence not being as useful as users might wish for and Siri still being Siri, Apple is in a bad place with its AI efforts. This is why the company has apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. According to Bloomberg‘s Mark Gurman, Kim …

DNyuz

Apple may have finally found a way to fix Siri and Apple Intelligence

Apple released the release candidate builds of iOS 18.3 earlier this week, meaning that we’re just days away from seeing...

9 to 5 Mac

Three major Siri upgrades are coming very soon, here's what they are

One of the biggest selling points of the iPhone 16 launch was the company's AI initiatives, but Apple has been running into issues. Apple Intelligence has not broken any records since its release and the company is also taking its sweet time to perfect the algorithms set in place. ChatGPT and Gemini have been gradually working their way to the top, even on the iPhone and other Apple products, which could hurt the sales of the devices. To tackle …

Apple enlists veteran to help fix AI and Siri

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