US EditionApple Confirms Ads, Maps Meet DMA Thresholds—EU To Decide On Gatekeeper Label - Meta Platforms (NASDAQ:META)
- On Friday, Apple Inc. notified the European Commission that Apple Maps and Apple Ads meet Digital Markets Act thresholds and qualify as core platform services under the DMA.
- Under the DMA, platforms with more than 45 million monthly active EU users and valuation above €75 billion are presumed gatekeepers; the App Store, iOS, and Safari were classified as gatekeepers two years ago.
- Apple is contesting the gatekeeper designation and submitted rebuttals saying Maps has `very limited usage` and Ads holds `minimal share` versus Google, Meta, and TikTok.
- Regulators now have 45 days to decide whether Maps and Ads warrant gatekeeper status, triggering a six-month compliance period for Apple to meet stricter Digital Markets Act rules.
- Previous EU enforcement shows the EU can impose fines and structural changes such as supporting alternative payment methods and third‑party app stores, with firms facing a €750 million fine.
31 Articles
31 Articles
European regulators will examine if Apple’s maps and ads businesses require stricter oversight
The European Commission’s Digital Markets Act considers online platforms that reach a certain size “gatekeepers,” triggering stricter regulatory oversight. Apple says Apple Maps and Apple Ads now meet this...
Apple could face even more regulatory pressure within the European Union in the near future. Under the Digital Markets Act (DMA), Apple is required to report any service that reaches the threshold for so-called “sentry status,” which are services with more than 45 million active EU users. According to new documents, Apple has now notified the European Commission that Apple Maps and Apple Ads meet this threshold. The EU now has 45 days to determi…
The EU may be about to increase regulation on Apple Maps and the company's ads business
Regulation enforcement against Apple in the EU may be about to intensify. Under the Digital Markets Act rules, the company must notify the EU commission about services that reach the thresholds for so-called gatekeeper status, targeting big tech services with more than 45 million active users in Europe. As it is obliged, Apple informed the EU that Apple Maps and Apple Ads meet that level. The commission now has 45 days to decide whether Maps and…
EU Regulators Scrutinize Apple's Potential Gatekeeper Status
EU Regulators Scrutinize Apple's Potential Gatekeeper Status European regulators are focusing their attention on Apple as the tech giant’s Apple Ads and Apple Maps come under scrutiny. This follows Apple's notification to the European Commission that both services hit the necessary thresholds for consideration under the stringent guidelines of the Digital Markets Act.The Act, which seeks to curb the dominance of large tech firms, designates serv…
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