"Truely Not Automatic" Antibiotics: New Health Insurance Campaign
6 Articles
6 Articles
"Antibiotics is not automatic!". This cult slogan is coming back. We remain one of the most consumer countries in Europe. A situation that can become dangerous to our health. The problem is that prescriptions have gone up again last year. Health Insurance is therefore launching a new communication campaign. According to the WHO, more than a million and a half people die of antibiotic resistance every year in the world. (Health and well-being).
Nearly one Frenchman in two still thinks that antibiotics treat influenza. A belief that promotes their misuse and the risks of antibiotic resistance.
Despite the efforts, France remains "one of the most antibiotic-using countries in Europe", in second place, recalled the Cnam ahead of its campaign. "The slogan +Antibiotics, it's not automatic +, has marked the minds; updating, it is anchoring the message among the youngest while remobilizing those who know it", according to a press release. The prescriptions of antibiotics in city medicine went up in 2024, increasing by 4.8% over a year while…
More than twenty years after "antibiotics, it's not automatic", the Health Insurance goes back to the countryside at the entrance of the winter to hand over the... Read more The health insurance revives its cult slogan against the misuse of antibiotics appeared first on Le Singulier.
It is in the old ideas that we make the best slogans. Health Insurance is inspired by a 2002 campaign to illustrate the very current subject of the over-consumption of these medicines and the deadly danger of antibiotic resistance.
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