Angel City FC is growing women's sport through its brand-building

Mediaweek

Angel City FC is growing women's sport through its brand-building

Whether it’s building a gaming company to challenge Nintendo, working in Hollywood, or running a football league backed by the likes of Natalie Portman and Serena Williams, Julie Uhrman believes the key to building culturally relevant brands is a compelling story. “It’s all about storytelling, right?” Uhrman, the president and co-founder of US women’s soccer team Angel City FC, told Mediaweek. “It’s telling the story of your players, of your com…