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Americans wanted a coffee alternative. The one they picked still has coffee in it.

Summary by KIFI
By Scott Needham for SmartScout New SmartScout data shows RYZE, a mushroom coffee blend, now brings in more revenue than Nescafé or Starbucks in Amazon’s Instant Coffee category. The caffeine alternatives made without coffee are growing at a fraction of that pace, and several of the best-known names are shrinking.   RYZE blends mushroom powders with a

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Santa New MexicanSanta New Mexican
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Americans wanted a coffee alternative. The one they picked still has coffee in it.

SmartScout reports that RYZE, a mushroom coffee blend, now tops Amazon's Instant Coffee category, outperforming Nescafé and Starbucks despite a decline in search interest.

·Santa Fe, United States
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Santa New Mexican broke the news in Santa Fe, United States on Tuesday, October 27, 2026.
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